Revolutionize Your B2B eCommerce Experience

Empower your enterprise with a scalable, customizable platform designed for manufacturers, distributors, and wholesalers. Optimize sales, streamline operations, and drive growth by catering to diverse client preferences with advanced analytics, seamless integrations, and automated workflows.
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Why Foundation for B2B Commerce?

Foundation transforms the way manufacturers and distributors manage their B2B operations. By automating key workflows like order management, product updates, and customer-specific pricing, the platform reduces manual tasks and increases operational efficiency. Integrated with leading ERP systems, Foundation empowers businesses to scale while improving customer satisfaction and reducing overhead costs.
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Automate workflows and real-time data synchronization.

Seamless ERP Integration for B2B Commerce

Foundation integrates seamlessly with major ERP systems like SAP, Infor, and Epicor. By automating the synchronization of orders, pricing, and inventory across systems, you can reduce manual processes, eliminate data errors, and operate more efficiently. This allows you to manage multiple global locations and scale your operations effortlessly
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Scale efficiently

Enterprise-Grade Security and Compliance

Foundation’s B2B platform is designed with enterprise security in mind. With full penetration testing, ISO-compliant practices, and 99.999% uptime, you can trust Foundation to safeguard your business’s sensitive data and ensure reliable, uninterrupted service for your customers.
Deploy faster, reduce overhead, and achieve a quicker ROI.

Lower Total Cost of Ownership

With Foundation’s cloud-based infrastructure, enterprises can reduce their total cost of ownership. Deploy the platform in just 3-6 months, and minimize costly customizations with out-of-the-box B2B features. By automating manual processes and integrating seamlessly with your existing systems, you can achieve a faster ROI and free your team to focus on growth.
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Self-Service B2B Portal

Your customers can easily manage their own orders, view customized catalogs, and track shipments, giving them the freedom to purchase on their schedule while reducing administrative tasks for your team.

Sales Rep CRM

Give your sales reps real-time access to customer insights, quotes, and order tracking, enabling them to sell more effectively with Foundation’s centralized CRM system

Manage Complex Orders with Ease

Foundation’s Advanced Order Management system allows you to automate order workflows, handle split shipments, and track fulfillment with real-time visibility.

Enhance Customer Satisfaction

Foundation elevates your response to today’s market demands. It provides a seamless shopping experience for business to business customers, fostering loyalty and ensuring they return by offering full coverage solutions that meet high customer expectations.
Features

Cutting-edge features for growing wholesale

Powerful, self-serve features to help you convert, engage, and retain more customers. Trusted by brands, wholesalers and distributors.

Sales Rep App

Empower your sales team on the go with the Sales Rep App, designed to provide real-time insights into customer activities and inventory levels, facilitating immediate decision making and responsive customer service."

Order Management

Streamline your sales process with our robust Order Management system that allows for efficient tracking, modification, and fulfillment of orders, ensuring accuracy and timely delivery to meet customer expectations

Custom Price List

Tailor your pricing strategy to different customer segments with custom Price Lists, leveraging customer data to enable dynamic pricing that reflects buyer behavior, purchase history, and market demand.

Net Terms

Offer flexible payment options with Net Terms, providing your customers the convenience to buy now and pay later, which can help boost order volume and build loyalty.

Business Buyers Onboarding

Simplify integration of new business clients into your platform with our streamlined Customer Onboarding process, designed to reduce complexity and create a welcoming user experience that encourages long-term engagement.

Payment Methods Configuration

Customize how you get paid with our versatile Payment Methods Configuration tool, supporting a variety of payment channels to accommodate the preferences of all your customers and ensure seamless transactions.
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Get up and running in weeks not years

Foundation stands alone as the only platform dedicated entirely to business to business (B2B) commerce. While others offer makeshift B2B solutions on top of D2C frameworks, we prioritize B2B from the ground up. Our singular focus ensures that every feature is designed with the unique needs of complex B2B transactions in mind, making us the go-to choice for businesses seeking a true B2B-first approach.
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Why you need a B2B e-commerce platform for your wholesale business?

Unlike other e-commerce platforms tailored for direct-to-consumer sales, Foundation is crafted specifically for the complexities of B2B transactions, offering a seamless wholesale experience unmatched by generalist platforms.
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B2B eCommerce: Should you Build or Buy?

In contrast to other e-commerce platform's broad e-commerce focus, Foundation zeroes in on the unique challenges of B2B transactions, providing specialized tools and features designed for wholesale success. Foundation provides full coverage in its solutions, ensuring versatility and effectiveness for various business needs.
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Integrations

Get more value from your tools

Connect your tools, connect your teams. Integrating with existing business systems enhances value by streamlining operations, improving efficiency, and enhancing data management. With over 100 apps already available in our directory, your team’s favourite tools are just a click away.
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Support

FAQs

Everything you need to know about the product. Can’t find the answer you’re looking for? Please chat to our team.
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What makes Foundation different from other e-commerce platforms like Shopify or BigCommerce?
Foundation is built from the ground up with a B2B-first approach, focusing exclusively on the unique needs of wholesale transactions. Unlike platforms designed for D2C sales, Foundation offers specialized features and tools tailored for the complexities of B2B commerce.
Can I integrate Foundation with my existing CRM and marketing tools?
Yes, Foundation seamlessly integrates with a wide range of CRM and marketing automation tools, allowing you to run targeted campaigns and manage customer relationships efficiently within your existing workflow.
How does Foundation simplify the order process for wholesalers?
Foundation streamlines the wholesale order process by providing a unified platform where retailers can easily browse, compare, and purchase products. Our system automates inventory management and order updates, significantly reducing manual work.
Is Foundation suitable for businesses new to wholesale?
Absolutely! Foundation is designed to be intuitive and user-friendly, making it an ideal choice for businesses of all sizes looking to expand into or grow their wholesale operations. Our platform simplifies the transition with easy setup and comprehensive support.
What support does Foundation offer to help get my wholesale store set up?
Foundation offers extensive support to ensure your wholesale store is up and running smoothly. This includes personalized setup assistance, detailed tutorials, and responsive customer service to answer any questions you may have along the way.

Take the Next Step with Foundation

Ready to Transform Your B2B Sales?

‍Dive into the future of B2B commerce with Foundation. Whether you're looking to schedule a demo, book a strategy session, or simply want more information, we're here to help you every step of the way. Let's unlock the full potential of your B2B e-commerce operations together.
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