Set up your wholesale store with buyer-specific order terms in just 5 minutes. Run targeted retailer campaigns. Streamline and grow your wholesale channel like never before..
Selling wholesale online can be cumbersome
Wholesale on Shopify is a compromise!
Shopify and others are built for D2C. Multiple fragmented apps to do wholesale make it unreliable. Plus, B2B buyer’s data is scattered and lost.
Legacy Custom Software is a liability in 2024.
Custom software is slow, outdated, and expensive. But modern commerce is all about speed, efficiency, and interconnectivity.
Excel forms, PDFs, & Emails stall growth
Convenient but manual, time-consuming, and unscalable way of conducting modern businesses.
Customize every aspect of your wholesale business, just the way you want without any compromises. Enable easy reorders and faster checkouts.
Build buyer profiles
Manage net terms, best-selling products, order frequency, communication, share order updates, and suggest new products using AI.
Acquire, retain, and grow
Integrate Foundation with your CRM and marketing automation tools to run nurture campaigns based on buyer behaviours. Just like your D2C store.
Seamlessly integrates into your workflow
Sell Wholesale 10x faster
Hours Saved Per Week
How Easy Is To Do Business With Foundation
Connect with your existing store
Personalized your foundation store
Invite your customer and start selling wholesale
Foundation is a SaaS platform to sell, track and grow your wholesale business.
Faire is a wholesale marketplace while Foundation is a dedicated wholesale platform. Faire is good for finding new retailers, Foundation is great for building relationships with your retailers, nurture them with personalized promos and campaigns. Faire charges 15-20% commissions on each order, Foundation charges subscription fees of USD 199.
Wholesale apps are pointed solutions – one app for custom pricing, another for access control etc. Due to this, B2B wholesale data is scattered across apps and It’s hard to remarket wholesalers. This is also an unscalable way to do and grow your wholesale channel.
Foundation provides a suite of tools needed for wholesale commerce. All the wholesale data is in one place giving you visibility to run targeted campaigns based on buyer behaviours, order frequencies, and product preferences.
Your Foundation doesn’t replace your sales reps but it helps them maintain their relationships with retailers. Foundation’s sales rep app enables reps to place orders on behalf of retailers, provides deep insights on retailers, and alerts about churn risk retailers.
All the products can be bulk uploaded using CSV or sync product data from your D2C store. It can take anywhere between 1-4 hours to set up your store. Our customer success team will be happy to guide you during onboarding.