Foundation is a B2B eCommerce platform for manufacturers, distributors, and wholesalers that empowers sales teams to simplify complex B2B processes and drive growth by delivering intelligent customer insights and real-time visibility into product, price, inventory, and order data.
Foundation’s cloud-based platform is quick to implement and easy to use, enabling B2B companies to create high-converting, personalized eCommerce experiences with support for complex pricing models, flexible order terms, and seamless integration with ERP, OMS, and WMS solutions.

Foundation helps manufacturers and distributors simplify B2B sales by providing a centralized platform that automates manual tasks, integrates seamlessly with existing systems like ERP and CRM, and offers real-time visibility into product, inventory, pricing, and order data. By streamlining complex processes like managing multiple price lists, handling flexible order terms, and ensuring accurate stock updates, Foundation allows sales teams to focus on driving growth rather than getting bogged down in administrative work.

Foundation helps sales teams grow sales by offering intelligent customer insights, real-time visibility into product and order data, and tools to personalize buying experiences. With features like automated pricing management, flexible order terms, and seamless integration with CRM systems, sales reps can focus more on selling and less on manual tasks. The platform also provides analytics that help identify cross-selling and upselling opportunities, enabling teams to target the right customers at the right time, ultimately driving more revenue.