Simplified B2B eCommerce

Foundation makes it easy for manufacturers, distributors, and wholesalers to build high-converting, personalized eCommerce experiences that drive sales and streamline operations.
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Built for the Modern Manufacturers & Distributors

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Legacy Systems & Complex Sales Process can slow you down

Navigating the B2B landscape doesn't have to be a struggle. Traditional methods and tools often fall short in today's fast-paced market.
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Wholesale on D2C platforms is a compromise

Shopify and others are built for D2C. Multiple fragmented apps to do wholesale make it unreliable. Plus, B2B buyer’s data is scattered and lost.
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Legacy Custom Software is a liability in 2024

Custom software is slow, outdated, and expensive. But modern commerce is all about speed, efficiency, and interconnectivity.
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Excel forms, PDFs, & Emails stall growth

Convenient but manual, time-consuming, and unscalable way of conducting modern businesses.

The Platform Designed for Modern B2B Operations

Empower your sales teams with a platform that simplifies complex sales processes, delivers accurate insights, and supports scalable growth.
2X
Book of Business
60%
Increase in Revenue
8
hours saved/week
Foundation B2B eCommerce Platform

The most Scalable, Secure & Flexible B2B eCommerce Platform

Foundation is built to handle the complexities of enterprise B2B commerce, from managing global operations to integrating seamlessly with your existing tech stack.

Global Scalability

99.999% uptime, supporting multi-location deployments and corporate account hierarchies.

Enterprise-Grade Security

Penetration-tested and fully compliant with industry standards.

Seamless ERP Integration

Foundation integrates smoothly with ERP systems like SAP, Epicor, and Infor, ensuring real-time data synchronization.

Rapid Deployment

Implement in 3-6 months—much faster than any other eCommerce platform
B2B Portal

Empower Your Customers with a Self-Service B2B Portal

Foundation’s B2B Portal gives your customers the autonomy to manage their own accounts, place orders, and view personalized catalogs and pricing—no matter where they are in the world. By offering self-service functionality, you streamline reordering, enhance the customer experience, and reduce administrative burden on your team.
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Sales Rep CRM

Maximize Sales Efficiency with a Centralized CRM for B2B Sales Reps

Foundation’s Sales Rep CRM is specifically designed for B2B sales teams, offering a centralized hub to manage customer relationships, track quotes, and close deals faster. With real-time data at their fingertips, your sales reps can access critical insights about customer behavior, order history, and pipeline performance. This enables them to respond to inquiries quickly, customize proposals based on detailed customer profiles, and focus on what they do best—selling.
Order Management System

Streamline Complex Orders with Advanced Order Management

Foundation’s Advanced Order Management system simplifies even the most complex ordering processes. Whether it’s splitting shipments across multiple locations, managing backorders, or tracking fulfillment in real time, our system ensures that every order flows smoothly from placement to delivery. Keep your team informed, your customers happy, and your supply chain running efficiently with Foundation’s an order management system specifically designed for B2B eCommerce.
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Product Information Management

Effortlessly Manage Complex Product Catalogs with our PIM Solution

Foundation’s Product Information Management (PIM) system empowers you to create custom catalogs tailored to specific customers, enforce complex MoQ (Minimum Order Quantity) rules at product or SKU level, and update product data in bulk with ease. Seamlessly integrate with downstream systems to ensure real-time synchronization, allowing your sales teams and customers to access accurate, up-to-date information across all channels.
B2B Pricing Engine

Optimize Your Pricing Strategies with Our Flexible Pricing Engine

Foundation’s Pricing Engine enables you to create custom price lists for specific customers, apply tiered discounts, and manage complex pricing strategies, including bundled offerings. Maintain compliant pricing structures while easily adjusting pricing rules based on customer agreements or negotiated contracts. Improve product data accuracy and streamline collaboration with suppliers using our Vendor Portal, ensuring consistent, real-time updates across all pricing and product-related activities.
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Get Started

How easy is to get started with Foundation

Book a Demo

See Foundation in action with a personalized demonstration tailored to your business needs.

Easy Onboarding

Our team works closely with you to integrate your systems and customize the platform.

Start Scaling

Begin streamlining operations, driving sales, and unlocking growth with real-time data and seamless processes.
Integrations

Integrates with tools you already use

Connect your tools, connect your teams. Integrating with existing business systems enhances value by streamlining operations, improving efficiency, and enhancing data management. With over 100 apps already available in our directory, your team’s favourite tools are just a click away.
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Support

FAQs

Everything you need to know about the product. Can’t find the answer you’re looking for? Please chat to our team.
What makes Foundation different from other e-commerce platforms like Shopify or BigCommerce?
Foundation is built from the ground up with a B2B-first approach, focusing exclusively on the unique needs of wholesale transactions. Unlike platforms designed for D2C sales, Foundation offers specialized features and tools tailored for the complexities of B2B commerce.
Can I integrate Foundation with my existing CRM and marketing tools?
Yes, Foundation seamlessly integrates with a wide range of CRM and marketing automation tools, allowing you to run targeted campaigns and manage customer relationships efficiently within your existing workflow.
How does Foundation simplify the order process for wholesalers?
Foundation streamlines the wholesale order process by providing a unified platform where retailers can easily browse, compare, and purchase products. Our system automates inventory management and order updates, significantly reducing manual work.
Is Foundation suitable for businesses new to wholesale?
Absolutely! Foundation is designed to be intuitive and user-friendly, making it an ideal choice for businesses of all sizes looking to expand into or grow their wholesale operations. Our platform simplifies the transition with easy setup and comprehensive support.
What support does Foundation offer to help get my wholesale store set up?
Foundation offers extensive support to ensure your wholesale store is up and running smoothly. This includes personalized setup assistance, detailed tutorials, and responsive customer service to answer any questions you may have along the way.

Frequently asked questions

Everything you need to know about the product and billing.
What is Foundation?
Foundation is a B2B eCommerce platform for manufacturers, distributors, and wholesalers that empowers sales teams to simplify complex B2B processes and drive growth by delivering intelligent customer insights and real-time visibility into product, price, inventory, and order data.
Foundation’s cloud-based platform is quick to implement and easy to use, enabling B2B companies to create high-converting, personalized eCommerce experiences with support for complex pricing models, flexible order terms, and seamless integration with ERP, OMS, and WMS solutions.
How does Foundation help manufacturers & distributors to simplify B2B sales?
Foundation helps manufacturers and distributors simplify B2B sales by providing a centralized platform that automates manual tasks, integrates seamlessly with existing systems like ERP and CRM, and offers real-time visibility into product, inventory, pricing, and order data. By streamlining complex processes like managing multiple price lists, handling flexible order terms, and ensuring accurate stock updates, Foundation allows sales teams to focus on driving growth rather than getting bogged down in administrative work.
How does Foundation help sales teams to grow sales?
Foundation helps sales teams grow sales by offering intelligent customer insights, real-time visibility into product and order data, and tools to personalize buying experiences. With features like automated pricing management, flexible order terms, and seamless integration with CRM systems, sales reps can focus more on selling and less on manual tasks. The platform also provides analytics that help identify cross-selling and upselling opportunities, enabling teams to target the right customers at the right time, ultimately driving more revenue.

Take the Next Step with Foundation

Ready to Transform Your B2B Sales?

Dive into the future of B2B commerce with Foundation. Whether you're looking to schedule a demo, book a strategy session, or simply want more information, we're here to help you every step of the way. Let's unlock the full potential of your B2B e-commerce operations together.