Say goodbye to manual processes. One Foundation store to manage all the brands you represent and all the retailers you serve.
Features Built For Wholesale Sellers
Easy store setup and intuitive backend
Bulk upload products and price lists using CSV or connect to your existing store. Easy to update/remove products, change prices, and run discounts in a few clicks.
Place order on behalf of the buyer
Sales reps can log in on behalf of their customers, access shopping lists, add products to cart and place orders seamlessly. Foundation AI shares account intelligence with reps so they never miss the beat.
AI Analytics to drive sales
Centralized dashboard to get buyer-level insights (churn risk, order frequency, history, top products, and trends). Act on product performance data and forecasts.
Marketplace experience for your buyer
Self-serve purchase with easy reordering options, dynamic discounts, and AI product suggestions. Seamless order processing synced with OMS, ERP
Retailer/Seller registration form with custom fields
One place to manage retailer and buyer relationships. Our registration forms with custom fields allow you to capture all relevant details before you start a partnership.
Are online marketplaces driving down your margins?
Save Time, Drive Loyalty, Grow Your Business
Dovre uses Foundation to empower sales reps with insights to deepen retailer relationships
ACS Pets uses Foundation to manage 100+ brands – products, pricing, and discounts from one place
Pets, Food, Beauty and Wellness, CBD, Kitchen, Fashion and Apparel, Hardware, Agriculture, Plastic and paper industries
Foundation AI helps you identify churn risks and suggests new products to retailers. You can also run custom campaigns to reengage dormant retailers. If you have sales reps, our app helps them place orders on behalf of retailers and get access to retailers’ profiles (past orders, order frequency, top products, order status etc.) instantly.
Setting up the store is super-easy. Our success team will help you set up the store. All you need is a product list CSV or product catalogue or an existing e-commerce store. Our customer success team would be with you every step of the way.