Foundation is a B2B commerce software designed to streamline and enhance the wholesale buying and selling process. Unlike traditional platforms that focus on direct-to-consumer (D2C) sales, Foundation is tailored for the B2B market, empowering sales teams rather than replacing them, and providing a more personalized and efficient purchasing experience. With features like multi-user buyer accounts, customizable quotes, and vendor portals, Foundation aims to modernize the wholesale industry, making transactions faster, more transparent, and mutually beneficial for all stakeholders

Foundation helps brands sell wholesale by providing a comprehensive platform that streamlines the entire sales process. It offers efficient order management, real-time inventory updates, and easy product catalog management to launch a branded eCommerce store. Brands can offer personalized quotes and real-time discounts, enhancing the buying experience for retailers. Additionally, Foundation’s multi-user accounts allow for better team collaboration, while its sales rep features empower sales teams to place orders, manage accounts, and upsell effectively. By simplifying operations and improving communication, Foundation enables brands to sell more, manage better, and grow their wholesale business with ease.

Foundation assists distributors by offering a robust platform tailored to the complexities of B2B transactions. It simplifies the process of managing and selling to retailers through features like real-time inventory tracking, streamlined order management, and a vendor portal for effortless catalog updates. Distributors can leverage Foundation to provide a seamless, consumer-like shopping experience for their retail partners, complete with personalized quotes and discounts. The platform also facilitates better communication between sales reps and retailers, enabling effective account management and upselling opportunities. By automating and optimizing these key processes, Foundation empowers distributors to enhance operational efficiency, improve customer satisfaction, and ultimately, drive sales growth.